Saturday, March 22, 2014
Are You Wasting Your Energy Worrying About Your Competition? And the Start of My Medieval Inspired Line of Jewelry
Warning…. I’m going to do that soapbox thing now.
Stop spending time and energy worrying about competing with other jewelry makers. Spend your time and energy on improving your work, your store, your listings, your audience.
First of all, it is a turn off to potential customers if you bad-mouth the competition… snarky, bitchy, whiny… all of it. And guess what? You NEVER KNOW where a potential customer is. Anyone and everyone who sees your written words on the internet is a potential customer.
Secondly, it’s a waste of energy. You will rarely see a focused professional jewelry maker whining and carrying on about their competition. And by “competition”, I don’t just mean other self-representing jewelry makers. I mean don’t bitch non-stop about Chinese mass-produced imports. Just don’t. Don’t bitch about people copying your work. Don’t bitch about nasty customers who approach you in your show booth. Don’t bitch about how much the price of silver has gone up.
If you simply MUST bitch, do it only occasionally and in a private setting with a few people
When you are whiny/complaining/negative often and in public, I can guarantee you are turning people away from your business.
Spend more time practicing your workroom skills and less time worrying about things you have no control over.
Okay, rant over. Now onto something completely different... a new line of jewelry.
The Start of My Medieval Line
Recently I designed a piece of jewelry as a gift to the stylist of the TV show “The Originals” to be considered for use on the show (wish me luck… this is a new thing for me). This is the piece…
But then I liked it so much (isn’t it great when we like our own work?!) that I decided to keep going and I made the start of a whole line of medieval inspired jewelry. Okay, not that vampires and medieval are the same thing, but I think the styling could be similar.
So here are some of the first pieces in my new line.