Friday, August 16, 2013

Promoting Your Etsy Store and What Glue to Use



My Life

Well, I was and am probably going to continue to be pretty scarce in August.  I spent the first half taking care of a sick child.  I’ll be spending the second half helping that same child get ready to leave for college (clear across the other side of this nation).

Aside from that, I’ve been spending a lot of time working on the SRAJD organization.



My Work

Made a necklace I really love (and got to incorporate one of the Viking knit chains I made months ago).  It’s a double-sided hollow pendant (copper and steel) with minimalist lines on one side and a Zen symbol (Ensō) on the other.


I also made a couple pieces for the Project Runway challenge we’re running on the SRAJD blog.


Promoting Your Etsy Store

How many of us are taking advantage of all the ways we can engage our customers?  

There are a few different places on Etsy where we can get messages and information to our customers and/or other interested parties.

1) The first is the little message (aka “Shop Announcement” ) on your shop’s home page right under your Etsy shop logo and above your items for sale.    


To add to or edit that part of your shop, go to “Info and Appearance” either by hovering on “Your Shop” (upper right) which brings up this pop-up menu.

Or CLICK on “Your Shop” (upper right) and select “Info and Appearance” from the menu on the left.

On this same page (Info and Appearance), you can link your Facebook page and/or Twitter account to your Etsy shop.  These are nice because every time you list a new item in your Etsy store, you will see a pop-up asking if you want Etsy to post to your FB or Twitter account (on your behalf) with the new listing.  For me, that is a time saver.

Scroll down and you’ll see you can also add a personalized message to buyers.

2) Then people can also click on your name under Shop Owner and they get to read all about you (or whatever you’ve given Etsy to put in that area).   
 

This section is called your public profile.  To add or edit your profile, click on your name under Shop Owner and you’ll see your profile.  In the upper right of your profile is an “edit profile” button.  
  
This is also where you can change your Profile avatar photo should you want to do that.

Now let’s go back to the “Info and Appearance section (see paragraph #1). 

See the tabs at the top, you want to take advantage of both the ABOUT tab and the POLICIES tab.

3) On the ABOUT tab, you can say and show even more to your potential customers.  Add a photo of yourself with info about your role and a brief statement about you and/or your work.

Then you have a much more involved “Shop Story” section.  “Shop “Photos”, and “Shop Links”.

4) In the “Policies” tab, you have more opportunity to fine tune your shop with all kinds of personalized messages and info.

Take advantage of this stuff.  It means something to your customers.


Something That May Be Helpful

I haven’t looked into too many of these, but I thought it was a great idea for a website so I book marked it.  This place tells you what types of glue to use to attach things various things.  You just select the two things you want to attach.  For example Leather to Metal, and the program tells you your best option along with other helpful info.


Totally Unrelated

Here’s an online hearing test.  Fun… if you’re brave enough. 

6 comments:

  1. Nice post but I think you need to read your convo's ;)

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  2. thanks Laura, for these great insights and suggestions. Now how do I get the SRAJD logo on my shop pages?

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  3. Hi Lou, I sent you an email. I can't find any convo from you. Hopefully with you help I can end up locating it. Thanks!

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  4. substitutionqueen, thanks for your comment. Most of the people I know add the SRAJD logo as one of the five listing photos for their jewelry items.

    I think all the new ABOUT pages have a few opportunities too.

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  5. All is good... this isn't the first time someone chided me about something I'm oblivious to (the unread convo # on my Etsy site). :-)

    It's all good... I get my convos and respond to them on my phone... this doesn't change the unread count in my shop, unfortunately.

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  6. There is a new tip for etsy shop promotion - TreasuryPromo.com
    TreasuryPromo is an Etsy treasury exchange network! It is like a big treasury team, but they do not have a limit for the number of treasuries to be made per month. You can create treasuries whenever you want and earn karma points that way! Also you don't need to notify shops for including them in your treasuries, because if you make treasuries, you will be in treasuries!

    ReplyDelete