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Tuesday, August 12, 2008

The Eternal Pricing Dilemma


Still thinking on the subject of pricing jewelry.

Let's take a look at some common formulas for an item whose factors are as follows:

$125 Materials (lampwork $73, Bali $48, findings $4)
$15 Labor 30 minutes (we'll charge $30/hour)
$28 Overhead 20% of materials + labor mostly because of online costs such as eBay listing fee [$3], eBay selling fee [$14.40], PayPal fee [$10.45]… there are more costs but we'll just lump them together

Okay, now we'll look at this from a couple popular pricing scenarios:

If you take an "average" of all nine of these prices, we end up with $371, which would have given me a profit of $203 (after materials, labor and overhead).

My "Niche"

Anyway, what I really wanted to talk about was my direction.

I am fully aware that my extreme lack of free time prevents me from exploring a true artistic direction, but I can no longer wait for the timing to be right. I must somehow FORCE my attempt into the little bits and pieces of my life.

I have been feeling very… angsty?... about what I'm creating (or NOT creating). I see so many things that I truly love, artistically, that I know the possibility is out there for me to create jewelry I'm proud of. Jewelry that represents a deeper more meaningful me.

I don't yet know if I *can* physically do it, but I'm not overly concerned about that at the moment. I hear a lot of times about how people are so afraid of failure that they never even try. I don't *think* that's my problem. I truly think it has more to do with I'm just simply overwhelmed and have a hard time finding TIME.

Anyway, I feel like I'm supposed to somehow combine my life philosophies with my creative juices. I spent the last eight years learning to make basic jewelry and now I need to put those skills to use with my innate creativity and say what I want to say to the world (or at least to anyone who will listen).

I don't think "my word" is anything new or bold or enlightening at all. But I do think that some of my pieces will "speak" to others. And communication is always good.

So I think I do have to begin to delve a little deeper and make some decisions about what direction I want (need!) to go in.

Stay tuned…

New Listings

And now, as promised, here are the newly listed jewelry pieces (click here to see any one of the following).

For those who aren't familiar with my pricing, the eBay and Etsy listings get the regular price and the website (www.BrackenDesigns.com) prices are 75% of those prices. So you save a whopping 25% just by shopping at the website. In addition to that savings, I often have a few items at a further reduced 50% off.

Here are the three items for August that are half off the 75% reduced price (click on the item to see details):

Anyway, I'd better go now. More exciting stuff to talk about tomorrow!


  1. Laura, I love the fact that you put all of this in black and white...I am always struggling with and revising my prices!

  2. Oh, that's so sweet of you to say. I know a ton of people (me included) struggle with pricing... and my struggles and opinions change as the market AND the economy change. I think the two "beginner" versions aren't very appropriate, but I'm having some luck with a couple of the other methods.