So… as a customer, here’s what I want to see:
A website that loads fairly quickly. This usually means small photos of the pieces (thumbnails images) that I can click on if I see something I want to get more info on and larger pictures of.
I *think* I’m more attracted to some sort of uniformity (although still THIS side of a mass-produced look) in the listings. Similar size thumbnails, similar background color(s), similar settings (all thumbnails of necklaces on model or on flat display… not a mix), similar distance from object (all pendants should either be close up or distance shot… not a mix).
I know I’m not fond of “stuff” in the photo along with the item. On occasion, I even find myself having to DISCERN what in the photo is the item for sale. Ugh! No leaves, no books, no cats, etc. Very rarely, a photo works well with something simple and innocuous that serves a purpose… like leaning a bracelet against a large, smooth rock in order to show a particular angle… or draping a necklace half over a plain square (like a box) in order to show the draped effect. Those photos, however, should NOT be the thumbnails. They should only be on the individual listing itself and used WITH the other (standard) photos of the item.
Same thing for colored backgrounds. Sometimes they really make a piece pop… but that should only be a photo within the listing… not the thumbnail photo.
You must have some contrast. I see too many jewelry photos where the piece on display blends in horribly with the backdrop. This is a hard one to explain, but it’s like trying to read teal text on a royal blue background. It’s just NOT happy-making.
Now, just so you don’t think I’m being overly critical, let me add that I see a TON of absolutely fantastic photos. I’m in awe.
I’m only mentioning these other things because they are among the things I want to work on and change within my own store. (Stay tuned for upcoming changes.)
Oh, speaking of changes… if you buy something from my shop, that’s one less item I have to change. :-) Send me a note and I’ll give you a promotion code for 10% off your entire order (good until March 31st).
Tomorrow morning Gabe leaves for Valencia again. This weekend is the State Championships for them.
Saturday and Sunday I’ll be in Vacaville watching Monica’s team at the NorCal Championship games.
see more Lolcats and funny pictures